I’m the pilot of this driving machine

What do you do when you’re stuck in a traffic jam? Eat that bread roll you picked up for breakfast on-the-run? Write sms? Check your emails on your blackberry?  Make funny faces at the kid in the car two lanes over?

You know what I do? I sit back and enjoy it. Yes, I’m officially coming out as a traffic jam lover. There’s a reason for this – I love my car. And what I love most about my car is the cockpit. Heck, I even love the word cockpit. In the cockpit of my car I am the queen of the castle. I have full control of my mighty driving machine – I can drive in any direction I desire (except forward, in this case – remember: I’m stuck in a traffic jam with no emergency exit… but you get what I mean), I can drive fast or slow, listen to whatever music I choose. It’s just brilliant.

Because I’m so in love with my cockpit, I’m always excited to learn about what new developments are going on in automotive cockpit technology. I fantasise about what awesome and practical features my next car will have in its interior.

Sometimes I’ll even catch myself reading technical articles about using composites with biogenic reinforcement for automotive interiors, polyurethane surfaces and a bunch of other stuff I previously had no idea existed.

Car manufacturers even work to measure human perception. Why measure perceived quality? Knowing the needs of the customer – in any field – is obviously essential. There’s no point in bringing a new car onto the market with a bunch of fancy gadgets in it that nobody wants anyway.

I’m really looking forward to meeting some specialists in the field at the Automotive Cockpits Systems conference in March. It’s not often that you get such a group of people like this together. BMW, Hyandai, Fiat, Audi, Mercedes and even a speaker from Hella who’ll talk about the future of interior lighting systems. After all, the cockpit needs to appeal not just to one’s backside but also to the eyes.

Wouldn’t it be cool if you could customise absolutely everything the vehicle? I’d like an m&m’s dispenser and skype please.


About automotiveiq

Automotive IQ, a division of IQPC, is the number one choice for information exchange in the automotive industry. Our comprehensive events provide an unbiased, focused forum where you can discuss and learn about the issues most important to you. We put a range of industry challenges under the spotlight in our events and articles to examine how to solve these issues in the context of todays business climate. http://www.automotive-iq.com Keywords: Management Conferences, Congress, Seminars, Networking, Management-Konferenzen, Weiterbildung, Wissensaustausch, Networking-Events, Automotive Events, Automotive

Posted on February 17, 2011, in ALL. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: