Automotive Biofuels – A Hot Topic of Discussion
The introduction of E10 in February in Germany caused a lot of trouble and uncertainty among consumers. Suddenly, E10 was available at all gas stations, even a couple of cents cheaper than E5 but nobody wanted it. The reason is simple: pumps were labelled with warning signs saying that ethanol could harm your car, and that more information was available at the pump cashier desk. Another problem was that E10 pump owners were not allowed to give advice due to warranty issues.
As a logical consequence, consumers got scared. They were afraid that E10 could damage their car. Sales of E10 droped and the result: a shortage of E5 fuel. A very aggressive media campaign started. The media, such as newspapers and tv stations, as well as consumers blamed the government and the mineral oil industry of irresponsible behaviour. Consumers had to deal with E10 without knowing the consequences for their cars. There had not been sufficient information of E10 before its introduction. Hence, the uncertainty and the trouble caused were no big surprise. Up to today, consumers are confused and marketing managers of E10 are facing huge problems with advertising their product.
The big issue is still: How durable are engine materials on automotive biofuels?
What is your opinion about automotive biofuels? Please feel free to start a discussion here!
>> DISCUSS AUTOMOTIVE BIOFUELS WITH INDUSTRY EXPERTS < <
3rd Annual International Conference Automotive Biofuels
Don’t miss the “3rd Annual International Conference Automotive Biofuels”,
29-31 August 2011 at the Grand Hotel Esplanade Berlin, Germany.