Historic Car Ads: Let’s look back!
In the past, car ads used to aim at men. Thus, it is not surprising that ads for automobiles have long featured women with the exception of popular family cars of the late 20th and early 21st centuries. Car manufacturers have rarely targeted women as potential buyers of cars. In the mid 20th century, women in car ads were shown decoratively posed in the passenger seat, or leaning against a car with a “come hither” look on the face. But it wasn’t until decades later that women were shown driving cars that they would theoretically buy themselves. (Article Source: http://EzineArticles.com/4721220)
Nowadays, car manufactures identify women as an important target group which is extremly influential when it comes to car design, equipment etc. Thus, advertising has been adapted to women’s needs. The image of the sexy woman presenting a car doesn’t work anymore…
Let’s have a look back at the most funny, sexy and akward car advertisments. Check it out here
Which is your favorite ad?