Blog Archives

HMI and Driver Distraction

Incorporating advanced technology and connectivity in motor vehicles has the ability to make travel more entertaining and specifically far safer – but these very features may contribute to driver distraction, negating all the safety aspects. Accurate statistics in regard to distracted driving are notoriously hard to sample as most surveys rely on self-reporting for their data. Estimates of distraction as a cause or contributing factor in accidents range between a low percentage to as much as 70% of accidents. Statistics indicate that the impact of distracted driving now leads to higher fatalities.
Read the whole article here:      
Interested? Check out our conference on Automotive Cockpit HMI, 24 – 26 September 2012 in Bonn, Germany.

Find all conference details and interesting downloads on:

Ford’s use of renewable and recyclable materials

Dr. Valentina Cerato, Senior Materials Engineer at Ford UK will do a presentation about theStrategic approach to the use of non-metallic recycled content” at our international conference “Automotive Interior – Smart materials and surfaces” (24. – 26. September 2012, Hilton Hotel in Bonn, Germany).

Here you can read about the applications in the Ford Focus (2010):

To find out what happens to discarded household carpets, old jeans or empty bottles, take a closer look at the Ford Focus. Ford’s innovative hatchback is spearheading a comprehensive European recycling campaign, which has created over 300 separate parts formed with recycled material and diverts around 20,000 tonnes away from landfill each year.

Valentina Cerato, materials engineer at Ford’s Dunton Technical Centre, Essex, said: “Ford’s approach is guided by its Product Sustainability Index, including sustainable material and substance management. The index covers recycled materials and the use of natural fibres, which continue to replace plastics in Ford components.”

For more information:

Here is a general overview from Ford (2010):

Ford is making its vehicles more eco-friendly through increased use of renewable and recyclable materials such as the soy and bio-based seat cushions and seatbacks on the 2010 Ford Taurus.Ford vehicles are now 85 percent recyclable by weight. In 2009, Ford saved approximately $4.5 million by using recycled materials, and diverted between 25 and 30 million pounds of plastic from landfills in North America alone.

“Sustainable materials need to meet the same high standards for quality, durability and performance as virgin material; there can be no compromise on product quality,” said Valentina Cerato, Ford materials engineer in Europe.

In Europe, automakers are required to take back the vehicles they’ve produced at the end of the vehicles’ useful lives. Ford has end-of-life recycling networks for its vehicles in 16 European markets and participates in industry collective systems in another 10. In 2007, Ford became one of the first automakers in Europe to be certified in compliance with end-of-life requirements.

For more information:

Ford Motor, USA: “PM sensors are biggest item for Euro 6/VI programs”

Ken Leisenring, Diesel Feature Calibration Manager, and John Bogema, Diesel OBD and SCR Calibration Supervisor at Ford Motor Company, USA will both speak at our diagnosis event. In their opinion, sensor durability and algorithm robustness will be key to having an overall cost efficient solution. Read the whole interview for their expert insight into the industry HERE.

IQPC’s conference 4th Advanced Automotive Diagnostics will take place 02 – 04 July, 2012 in Wiesbaden, Germany. Find more details on

John Bogema                   Ken Leisenring

Recently, Mercedes Benz released first regular bus that complies with Euro VI standards: The Citaro Euro VI.

A diesel powered service bus from Mercedes Benz holds the record of being the first such bus to be Euro VI compliant. The Citaro Euro VI is the cleanest running diesel powered bus being offered with Euro VI engines thus meeting stringent exhaust emission standards. What sets this bus apart from the rest is the fact that besides meeting high level of emission standards its fuel consumption too is reduced by 5% while oil and AdBlue consumption is also at a new reduced level.

Read this interesting article HERE (published May 23 on

Lars Alfredsson of THINK now confirmed as speaker for Automotive Battery event

We are happy to announce Lars Alfredsson from THINK Global AS, Manager / Battery Systems Engineering as a speaker at the 4th International Congress on Automotive Battery Technology.

THINK is a pioneer in electric vehicles and a leader in electric vehicle technology, developed and proven over 19 years. It is one of the few companies that has a ‘ready-to-market’ fully electric vehicle – the THINK City. With its market-leading range, driveability and recyclability, the THINK City is the first vehicle of its type to be granted pan-European regulatory safety approval and CE certification.

(c) Jascha400d

THINK is also a leader in electric drive-system technology, and was the first to offer a modular and flexible drive-train solution in the business-to-business sector. With its Scandinavian origins and sustainability mindset, THINK is one of the most carbon efficient car companies in the world.

The International Congress on Autmotive Battery Technology is offering you the opportunity to learn about the latest trends in battery technology including dealing with safety, life span and recycling possibilities.

The need to overcome the drawbacks of Li-Ion car batteries in specifically important to assess the danger of future shortages of for example li-ion batteries.

More details on the event can be accessed here:  4th International Congress on Automotive Battery Technology

Details for the new IQPC Seminars on Seating Comfort are now available

An intensive introductional training to seating comfort, user demands and ergonomics

With CO2 emission reduction at the forefront of everybody’s mind, weight reduction remains seat development’s most important driver – and inhibitor; customers’ demands for comfort, flexibility and safety must of course not be restricted. The challenge across all industries is to minimise seat weight but at the same time optimise seat ergonomics and create a great seating experience.

The Seating Comfort Seminars will take place in Munich, Hamburg and Cologne.

München: 29.-30. März 2011 / 29-30 March 2011
Hamburg: 28.-29. Juni 2011 / 28-29 June 2011
Köln: 17.-18. Mai 2011 / 17-18 May 2011

More information is available on the IQPC Seminar Seating Comfort website (click link).


New speaker: Alain Gilberg from PSA Peugeot Citroen / Autosar

We have the pleasure of announcing that Alain Gilberg will be joining us as a speaker on the upcoming conference on Chassis Electrification. More details on the conference will be posted soon.

Alain Gilberg is at PSA Peugeot Citroën since 1990 and is currently working in the powertrain and chassis division in the electronics department where he is responsible for technical policy regarding electronics and software developments.Deeply involved in innovation in this domain, he is the project leader for PSA Peugeot Citroën in the AUTOSAR project since 2003 when PSA became core partner of this project.A few years ago he has been involved in the research projects AEE and ITEA EAST-EEA, which were dealing with the standardization of electronic architectures in the automotive domain and can be considered as one of the origin of the AUTOSAR initiative of which he is a speaker in 2011.

For further details on the 2nd International Conference Chassis Electrification, please click here.

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